By Contributor, Suman Saran
Let’s face it – I love to shop.
Whether alone for retail therapy or as a social activity, it’s a habit that has only become more enabled by the rise of e-commerce and the ease of online shopping, especially amidst the COVID-19 pandemic. The drivers of impulse shopping have intensified due to the closure of brick-and-mortar stores, deep online discounts, and deliveries being one of the ways to break up the monotony of being stuck at home.
I have spent so much time between Zoom meetings and Netflix binges filling online shopping carts and generally hunting for promo codes. So while online impulse shopping is already a challenge, it’s become even more important to manage impulse shopping in today’s environment.
Last week, I found myself adding and then removing a $200+ prestige moisturizer from an online shopping cart. I signed…